Dutch brewer Heineken has unveiled its latest beer in Ireland, Heineken Light, which is a low-alcohol variant.

This is claimed to be the first time that the brand’s low-alcohol beer has been made available to a market in Europe. It is already on sale in the US.

Brewed using the same process as Heineken, it has cascade aroma hops added, thereby giving the drink a floral as well as fruity aroma.

“Heineken Light highlights the importance we place on innovation for our consumers, who are looking for more choice and variety in the beer category.”

Heineken Ireland marketing director Sharon Walsh was quoted by foodbev.com as saying: "Heineken Light is another exciting innovation for us, coming on the back of our successful entry into the cider market with Orchard Thieves.

"We are proud for Ireland to be leading the charge in Europe and developing the campaign for the global roll-out.

"Heineken Light highlights the importance we place on innovation for our consumers, who are looking for more choice and variety in the beer category."

With bitterness on the lower side, Heineken Light is reported to have a balanced and smooth light finish. The product has been launched as consumers are increasingly opting for drinks with lower alcohol content.

Walsh was quoted by the Irish Mirror as saying: "We know that beer drinkers are looking for choice and variety within the beer category; they want brands that match their lifestyles.

"Light can mean different things to different consumers; light on taste, light in calories or lighter in ABV.

"What makes Heineken Light standout is that it’s a great tasting light beer that is both low in calories and slightly lower in alcohol."

Heineken Light has 22 calories per 100ml. It is available in off licenses in 330ml bottles and 500ml cans, and on draught.