UK-based beverage company Gusto is all set to launch its new natural, low calorie, Fairtrade cola in the UK this month.

The new beverage drink contains organic botanicals and spices, including African Cola Nut, Fairtrade Madagascan vanilla, Neroli, Cinnamon, Nutmeg, and Coriander.

The drink is recommended as a Vegan and Vegetarian option for the health conscious individual.

"The calorie level of Gusto Cola is less than half that of regular Cola, and does not contain phosphoric acid."

Available in a 250ml can, with 50 calories per serving, Gusto Cola is produced using organic and Fairtrade cane sugar; organic stevia leaf extract, a non-calorie sweetener; and Erythritol, a natural zero calorie sweetener made from fermented plant material.

The calorie level of Gusto Cola is less than half that of regular Cola, and does not contain phosphoric acid.

The company said that they have used organic lemon juice to replace phosphoric acid and deliver that familiar cola ‘tang’.

The new drink will be available nationwide through Ocado, and fine food and natural health food retailers including Whole Foods Market, As Nature Intended, and the Planet Organic chain.  It has a recommended retail price (RRP) of £1.19 for a 250ml can.

Established in 1990, Gusto also offers a wide range of organic energy drinks, including Gusto Organic Original Energy and Gusto Organic Lemon Energy.