GameTime Hydration has launched a new line of alkaline water sports drinks.

The initial line consists of a bottled water product and three flavored drinks Punch, Lime, and Mango, each infused with minerals and vitamins.

GameTime Hydration's founder Norman Simmons said: "Our drinks deliver a superior product in a fun, innovative way with quality packaging in mind. We made significant efforts to introduce our drinks to the market with aseptic bottling technology, as well as a hint of fun for our consumers. This is the new sports drink for the new generation of athletes."

Simmons, a former college basketball player, was inspired to create a healthier energy drink not filled with artificial flavours or high in sugar content. In 2004, he partnered with Tandrin Coleman in Texas to make the product.

"Our drinks deliver a superior product in a fun, innovative way with quality packaging in mind."

The mix of alkaline water, electrolytes, vitamins, and a minimum 5g of sugar per serving was developed by Simmons, Coleman, and a team of chemists.

GameTime Sports Drinks are endorsed by household athletes such as Kayvon Webster of the Denver Broncos, professional boxer Roy Jones, Jr. and Joakim Noah of the New York Knicks.

The new drinks are available in single 20oz bottles and a special edition 32oz dumbbell-shaped bottle in select stores such as Whole Foods.