Fruits & Wine, an aromatised wine-based drink brand in France, has launched three new flavours in the US.

Imported by Marie Brizard Wine and Spirits Americas, the drinks feature less sugar than the classic drink of cola and alcohol (7% to 8.5%), which is less than the classic wine.

Marie Brizard Wine and Spirits Americas president Nicolas Guillant said: "After a successful launch in Canada, we realised that Fruits & Wine was the answer to a current consumer need across North America; a delightful light drink, low in calories, and easy to drink."

“After a successful launch in Canada, we realised that Fruits & Wine was the answer to a current consumer need across North America.”

The brand’s newly launched beverages include Cherry Rosé, Grapefruit Rosé and Strawberry Rosé.

Cherry Rosé is a blend of rosé wine and cherry juice that has a natural and sweet flavour. Grapefruit Rosé is a blend of rosé wine and grapefruit juice that delivers sweet and tart notes. Strawberry Rosé is a blend of rosé wine and strawberry juice that offers flavours said to be sweet and refreshing.

The three flavours are claimed to feature real fruit juice and infusions, with no fruit syrup.

Bottles come with easy to open screw tops that keep the product fresh for up to a month after opening.