Drizly, the company introducing an on-demand alcohol app, has lauched a new marketplace feature to transform the way shoppers buy alcohol in the US.

Drizly’s app is designed to provide transparency and convenience to shoppers in the alcohol market.

Launched in San Francisco, the feature allows consumers to simultaneously look up information on the inventories of local retailers and compare brand prices. This feature also allows consumers to shop for any alcohol product and receive the order at a convenient place and time of their choice.

"Analysts predict that close to 40 percent of online spend will be owned by marketplace retailers by 2020."

Based on the consumer location, the app will also offer delivery, in-store pick up and shipping facilities.

Drizly cofounder and CEO Nick Rellas said: “We launched Drizly in 2013 as an on-demand service to make the alcohol buying experience easier. Since then we have aggressively developed our retail partner network, user base and technology to support an e-commerce platform that appeals to a much broader set of consumers.

“Analysts predict that close to 40 percent of online spend will be owned by marketplace retailers by 2020. Our shift to the marketplace model was the natural progression for our business and having that vision early on has allowed us to excel at each stage as we streamline the alcohol shopping experience for consumers.”

Drizly claimed that its marketplace will also augment the business of retailers by providing them more customers, local market insights and latest inventory management tools.