Diageo, a UK-based alcoholic beverages company, has partnered with Dream Cruises to launch its Johnnie Walker House on-board Genting Dream cruise line.

To mark the partnership, Dream Cruises president Thatcher Brown and Johnnie Walker House global director Lawrence Law unveiled eight bottles of Johnnie Walker Blue Label engraved with the Dream Cruises logo at an event in Beijing, China.

Law was quoted by thespiritsbusiness.com as saying: “At Johnnie Walker House, we are constantly innovating new and unique whisky experiences to cater to the demands of luxury consumers today.

"With the launch of Johnnie Walker House on Genting Dream, we are creating a flagship home for Scotch whisky at sea."

“With the launch of Johnnie Walker House on Genting Dream, we are creating a flagship home for Scotch whisky at sea.

“As the 21st property globally, this is an exciting moment for Johnnie Walker House in Asia and we look forward to introducing our heritage and brand to a new audience, on board this stunning new ship.”

The collection has been produced purely for this luxury cruise line.

Brown said: “We are delighted that Genting Dream will feature the world’s very first Johnnie Walker House at sea.

“Whisky appreciation in Asia is significant and growing, and guests on Genting Dream will be able to learn more about the art of producing the very finest Scotch whiskies.

“I’m sure they will also greatly enjoy appreciating some of the world’s most prestigious Scotch whiskies in the company of fellow connoisseurs.”

Passengers can also purchase a selection of rare John Walker & Sons variants and single malts.