British beverages major Diageo has launched three single malt Scotch whiskies in the travel retail segment.

The vintage single malts range includes Cragganmore 43 Years Old and Royal Lochnagar 36 Years Old and Port Ellen 33 Years Old.

Diageo Global Travel and Middle East marketing director Peter Fairbrother was quoted by The Spirits Business as saying: "We are investing in our amazing range of Single Malts to drive growth in the Scotch category in travel retail.

"These Single Malts are some of the rarest, most distinctive and most valuable whiskies in the world. The exclusivity of these whiskies cannot be overstated as only a few hundred bottles of each exist.

"Each of these exclusive Single Malts has a distinguished heritage and a compelling story and presents a unique opportunity for collectors and whisky lovers to own a piece of Scotch whisky history."

Priced at $7,020 per bottle, only 210 bottles of Port Ellen 33 Years Old are currently available. This variant is said to have a smooth with a sweetish centre and a touch of salty, spicy flavour.

Cragganmore 43 Years Old, launched by the Cragganmore Distillery, is priced at $3,800 and a total of 474 bottles are available exclusively at Dubai duty free stores.

The single malt Scotch whisky, Royal Lochnagar 36 Years Old, costs $5,550. It received a royal warrant from Queen Victoria and Consort Prince Albert in 1848, reported The Spirits Business.