Wine and spirits company, Marie Brizard Wine & Spirits (MBWS) has signed a distribution agreement with US-based spirits company Sazerac.

As per the agreement, MBWS will be responsible for the distribution of Fireball, Southern Comfort and Benchmark, the flagship whisky brands Sazerac, in France starting July this year.

Fireball is a cinnamon-flavoured whisky-based liqueur, whereas Benchmark is a Bourbon whiskey. Southern Comfort is an American liqueur made from neutral spirits, with fruit, spice and whiskey flavouring.

"The deal will help MBWS to further improve its position in the French market."

The deal will help MBWS to further improve its position in the French market.

UK-based spirits marketing and distribution specialist Hi-Spirits will begin distribution of Sazerac’s Paddy Irish Whiskey, the world’s fourth biggest Irish whiskey brand, in UK starting July this year.

An agreement entitling Hi-Spirits to distribute in the UK on-off trade and travel retail markets has been signed between both companies.

The deal is expected to help Hi-Spirits to further strengthen its portfolio.