Dairy Crest is relaunching its premium milkshake range FRijj Supreme from the flavoured milk brand FRijj in late March.

FRijj Supreme has undergone a complete transformation, which has brought it in line with the FRijj core range that features new artwork adopted in October last year.

Each 375ml bottle of FRiji Supreme now features FRijj’s reinvigorated logo and packaging design.

The new FRijj Supreme recipes have been enhanced now, developed in concert with Dairy Crest consumer research, to offer more indulgent taste experience and luxurious mouthfeel.

Dairy Drinks head of marketing Laura Sheard said: "We are excited to be rolling out new, improved recipes across the Supreme range. We have listened to the feedback from our consumers and have delivered a product that allows for a more indulgent drinking experience, in line with their changing demands.

"FRijj Supreme has a decadent flavour and texture, ideal for the sweet treat occasion or as a dessert alternative. We also look forward to bringing our new look packaging and logo to the Supreme range, having received an extremely positive consumer response to the 471ml core range launch."

The new recipes will be indicated on-pack flash to make them stand out on shelf.

The FRijj Supreme range includes four indulgent flavours – Honeycomb Chocolate Swirl, White Chocolate Raspberry Swirl, Sticky Toffee Pudding and Banoffee Pie.