Beverage manufacturer Constellation Brands has acquired a minority stake in spirits-based cocktails producer, Crafthouse Cocktails for an undisclosed amount.

Crafthouse Cocktails manufactures its products using natural, high-quality ingredients to offer craft cocktail in a single pour from a pre-mixed cocktail.

The company currently offers a bottled Moscow Mule (vodka cocktail), Paloma (tequila cocktail) and Southside (gin cocktail) that are sold in Illinois, Ohio, Michigan and Colorado.

Constellation Brands executive vice president and chief growth officer Bill Newlands said: "We are moving forward in a competitive and ever-changing industry by identifying opportunities for innovation, both inside and outside the company, as part of our total growth strategy.

"Constellation Ventures connects us with entrepreneurial brands and technologies, and allows us to support consumer-proven products early in their lifecycle."

The investment is the first project for Constellation Ventures that was recently created within the Constellation Brands’ Growth organization focused on identifying smaller-scale investment opportunities related to innovative concepts and emerging categories within beverage alcohol.

Crafthouse Cocktails co-founder Charles Joly said: "What separates Crafthouse from other pre-mixed cocktails is our commitment to using natural, premium ingredients to produce an authentic, high-quality cocktail experience. We use the same ingredients one would utilize in a bar to make a true, bottled cocktail.

"We have developed the cocktails in such a way that every sip is just as enjoyable and flavorful as the first, even after sitting in ice for 10 minutes. We are very excited to have this support from Constellation Brands, a strategic organization with dynamic people and a phenomenal portfolio."