Coca-Cola South Pacific has launched a newice tea brand, Fuze Tea, in Australia.

The brand includes a range of flavours such as summer mango and chamomile, wild raspberry and hibiscus, lemongrass and zesty lemon, crisp apple, and juicy peach.

The product is currently offered in 350ml and 1.25L bottles at grocery stores and petrol stations. The fountain peach flavour is also available at McDonald’s and Hungry Jacks Australia.

The launch is supported by a multi-channel marketing strategy. The brand will unveil a series of marketing initiatives in the coming months including a TVC, out-of-home, PR and digital activity.

A part of the strategy includes a partnership with Channel 7’s My Kitchen Rules, with full integration across the show’s platforms.

Fuze Tea brand manager Emma Harper said: "We see a big opportunity to breathe some new life into the category and offer consumers a genuinely new proposition with new flavours and fusions that will change the way they think about iced tea."

"We look forward to seeing consumers embrace the brand and its proposition.

Do you see impact on recruitment in your company due to COVID-19 pandemic?

View Results

Loading ... Loading ...

"Over time, we’d like to see Fuze Tea at the heart of social occasions, associated with relaxing and good times with friends."