ClearVue Partners, a Shanghai-based private equity firm, has invested $30m in Shanghai-headquartered CHIC Fresh, a company that uses high-pressure processing technology to produce juices.

The equity firm stated that it brings its sector knowledge, consumer expertise and operational value along with the investment.

ClearVue Partners founding managing partner Harry C Hui said: "Global consumer preference is quickly shifting toward healthy, organic and ‘good for you’ beverages. CHIC Fresh’s brand of INVO juices bring great-tasting, nutritious and never-heated fresh products to consumers globally."

“We are thrilled to be working with ClearVue Partners. We value their sector knowledge and strong consumer insights.”

"In China, demand for premier goods that enhance a personal sense of health and wellness, such as healthy snacks and beverages, rather than daily necessities will accelerate. The lion’s share of the consumption growth will come from ‘post-80’s generation’ with a higher per capita GDP. CHIC Fresh’s product and technology will serve this fast growing segment." .

CHIC Fresh’s global product line includes INVO brand coconut water, and related beverages. Its products are carried by leading global retailers, including Wegman’s, BHG, Whole Foods Market, and Trader Joe’s.

CHIC Fresh CEO and chairman Edward Yan Ming Zhu said: "We are thrilled to be working with ClearVue Partners. We value their sector knowledge and strong consumer insights."

INVO brand and other CHIC Fresh premium juices use cold-crafted or high-pressure processing technology.

HPP is a cold pasteurisation technique producing high-quality, fresh, nutritious, safe-to-eat juice without using chemical preservatives.

Due to the absence of heat in the process, the nutritional properties of the food are maintained. The process also extends the shelf-life of the coconut water to 150-days, and the premium and functional juices to 90-days.