Brown-Forman Corporation is planning to set-up a distribution organisation in Spain.

This plan will become effective from 1 July  2017.

Brown-Forman owns or directly manages its own distribution in Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Hong Kong, Mexico, Poland, South Korea, Thailand, Turkey, and the UK.

Currently, Brown-Forman has distribution arrangement in Spain with Importaciones y Exportaciones Varma S.A.

"We believe there is significant potential for Jack Daniel’s and our other whiskey brands in Spain."

This arrangement will conclude on 30 June  2017.

Brown-Forman South West Europe general manager Ramón Valdelomar said: “Brown-Forman has had a long and successful relationship with Varma, one of the leading distribution companies in Spain, and we thank them for their careful stewardship of our brands.

“We look forward to working closely together during the remainder of our partnership to ensure a smooth business transition.”

 Brown-Forman plans to recruit approximately 40 employees in the distribution entity in Spain.

Brown-Forman Europe and Asia president Thomas Hinrichs said: “Spain is the world’s ninth largest whiskey market and the third largest whiskey market in Europe. We believe there is significant potential for Jack Daniel’s and our other whiskey brands in Spain.

“Establishing our own distribution organization in Spain will support the development of the Jack Daniel’s trademark as well as our broader portfolio in this dynamic market where premium spirits are growing.”

Brown-Forman’s brands have been present in Spain since 1980. Among them include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola and Jack Daniel’s Tennessee Honey.