US-based spirits firm Beam Suntory has signed a new 37-state corporate long-term distribution agreement with wines and spirits distribution firm Southern Glazer’s Wine & Spirits.

Under the agreement, Southern Glazer’s will distribute the portfolio of Beam Suntory’s brands via its US network in 21 open markets until 2030.

According to Southern Glazer’s Wine & Spirits, the strategic partnership will allow the firm to deliver in an efficient and effective way to the market, as well as with thorough data insights.

"Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families.”

Beam Suntory Americas president Tim Hassett said: “Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families.

“Working with the combined Southern Glazer’s organisation, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on and off-premise.”

Last December, Beam Suntory entered a deal to acquire a controlling interest in gin manufacturer Sipsmith.

The deal will enhance Sipsmith exports by leveraging Beam Suntory’s existing market position. Financial details of the transaction have not been disclosed but is expected to close this month.

A division of Japan-based Suntory Holdings, Beam Suntory includes multiple brands such as Jim Beam, Maker’s Mark bourbon brands, Suntory whisky Kakubin, Knob Creek bourbon, Courvoisier cognac, Hornitos and Sauza tequila.

With operations in more than 44 US states, as well as the District of Columbia, Canada, and the Caribbean, Southern Glazer’s Wine & Spirits employs approximately 20,000 people.