Bacardi has appointed Southern Wine & Spirits of America and Glazer’s to create a regional distributor network in North America.

Southern Wine & Spirits of America and Glazer’s have signed an agreement to form Southern Glazer’s Wine & Spirits.

The combined company will lead the distribution of Bacardi’s wine and spirits portfolio in over 40 markets throughout the US and Canada.

Bacardi North America regional president Pete Carr said: "This decision will enable us to expand our footprint with a single regional partner for the Open, Control and Canadian markets, generate incremental revenue and ultimately place Bacardi in a position to succeed for years to come.

"This is all about creating the best total value for Bacardi and reigniting top-line growth for our critical North America business in the most effective manner."

Based in Hamilton, Bermuda, Bacardi manufactures its brands at 29 plants and sells in over 160 countries.

The company’s spirit brands in the US include Grey Goose vodka, Bacardí rum, Dewar’s blended Scotch whisky, Bombay Sapphire gin, and Martini vermouth and sparkling wines, and other brands.