UK-based supermarket Asda has launched new wine expression ProGrigio.

Bottled at 11% alcohol by volume (ABV), the new expression is prepared by blending Prosecco glera grape with Pinot Grigio. The wine is claimed to impart crisp, fresh, floral, and fruity aromas of Progrigio, which are complemented by its dry profile and a sweet finish.

Asda's wine buying manager Ed Betts said: "We always strive to keep prices as low as possible without compromising on quality and we believe Progrigio is the ideal affordable sparkling wine alternative.

"We want to protect the demand for sparkling wine by offering customers more choice, and by moving slightly away from the Prosecco region we have discovered a great example of quality fizz at an everyday price."

"We want to protect the demand for sparkling wine by offering customers more choice."

The launch follows analysis by the UK Wine and Spirit Trade Association that Prosecco prices many rise by 9% due to a weaker pound, higher inflation, and potential increase in alcohol duty.

The country's Prosecco wine sector is said to be valued at more than £604.4m. Enhanced demand for the sparkling wine may lead to an increase of prices.

Introduced this month, the firm aims to keep the price of Progrigio low and is currently offering the new expression at £5 per 75cl bottle.