India-based Gujarat Co-operative Milk Marketing Federation (GCMMF), the marketer of the Amul brand of milk and dairy products, is planning to invest around INR50bn ($786.8m) to ramp up its production capabilities.

The proposed investment is expected to increase the company’s capabilities by more than a third over the next three years, reports Economic Times Retail.

GCMMF will establish around nine plants across the country, while expanding existing facilities in and around Gujarat.

It currently operates over 50 dairy plants and has a capacity to process around 230 lakh liters of milk every day.

GCMMF’s expansion plans comes in response to the increasing consumer demand for its products in the local and global markets.

The company currently offers its products to more than 80 countries, with plans to enter Russia over the future.

The company is also launching pouch milk in Hyderabad, in the state of Telangana.

GCMMF managing director R.S. Sodhi said: "We have identified Hyderabad as an opportune market for our fresh product offerings. We would be selling pouch milk and packed dahi to the consumers who are brand conscious and are willing to associate themselves with the strong brand name of Amul.

"We would be offering our best quality fresh products at affordable prices to consumers. Amul is looking to garner a 20 per cent share of the Hyderabad milk market."