Amber Beverage Group, part of SPI Group, will now distribute the products of premium spirits company Beam Suntory as part of an extended partnership.

The partnership involves distribution of Beam Suntory products in the Baltic countries and will enable Amber Beverage Group to fortify its position in whiskey, cognac and tequila segments.

Commenting on the deal, Amber Beverage Group CEO Seymour Ferreira said: "Becoming ambassadors for and partners with one of the world’s leading spirits producers is a great honour and responsibility at the same time. Our partnership with Beam Suntory Inc.via our distributor companies in Latvia and Lithuania has already been active for several years and we are delighted to expand it from March, across all the Baltic States.

"By expanding this cooperation with Beam Suntory, we have taken a major step towards our development strategy in the Baltic region, adding powerful global brands to our range of international partners, which already includes William Grant, Conchay Toro and KWV."

Amber will distribute brands such as Teacher’s, Laphroaig and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Jim Beam and Maker’s Mark bourbons.

Amber also handles William Grant & Sons’, Conchay Toro’s and KWV’s brands in the Baltics, reports just-drinks.