Swedish Vodka brand Absolut has launched a bottle design featuring six different colours, Absolut Mix.

This limited edition bottle comes in a semi-transparent triangular pattern, which when viewed from different angles makes the rainbow colours overlap.

Building on earlier limited editions, the bottle’s design has a hint of the Absolut Colors editions of 2008 and 2015. These varieties were developed in collaboration with Gilbert Baker, a pride flag creator.

"Absolut believes that when different minds come together, they are enriched by one another."

Absolut global communications director Gaia Gilardini was quoted by foodbev.com as saying: "Absolut believes that when different minds come together, they are enriched by one another.

"It is this belief that drives the brand’s support for self-expression, and creating a world where people are free to be true to themselves, while connecting with others without judgement or prejudice."

For the release of Absolut Mix, the brand has developed a web app, called Absolut Mixr.

With the launch the app, Absolut teamed up with music streaming service Spotify.