Anheuser-Busch InBev (AB InBev) has entered into a binding agreement with Japan-based Asahi Group to sell its Cental and Eastern European beer businesses for €7.3bn.

The transaction is subject to customary adjustments.

Under the terms of the agreement, Asahi will purchase AB InBev’s businesses in Poland, the Czech Republic, Slovakia, Hungary, and Romania, which were formerly owned by SABMiller.

“The sale will also include intellectual property rights of brands such as Pilsner Urquel, Kozel and Tyskie.”

The sale will also include intellectual property rights of brands, such as Pilsner Urquel, Kozel and Tyskie, related to Cental and Eastern Europe.

The intellectual property rights of Pilsner Urquell, Tyskie and Lech in the US and Puerto Rico, however, are excluded from the deal.

Asahi also acquired Italian, Dutch, and UK assets and brands, such as Peroni and Grolsch from SABMiller in October, following which SABMiller was integrated with AB InBev.

In line with Asahi’s current Western Europe business, this acquisition is expected to enhance the firm’s European business platform.

The transaction is expected to close next year.

AB InBev includes more than 400 brands, such as Budweiser, Corona, Stella Artois, Beck’s, Castle, Castle Lite, Hoegaarden, Leffe, Aguila, Antarctica, Bud Light, and Brahma.

The firm owns several breweries, including the Den Hoorn brewery in Leuven, Belgium; the Anheuser & Co brewery in St. Louis, US; Castle Brewery in South Africa, and the Bohemia brewery in Brazil. It has posted $55.5bn in revenues last year.


Image: Anheuser-Busch brewery plant in St. Louis, US. Photo: courtesy of Bev Sykes from Davis, CA, US/Wikimedia Commons.