Nestlé Waters UK has introduced emoji-inspired bottles for its Pure Life portfolio as a way to encourage children to consume more water. Credit: Nestlé.

Nestlé Waters UK has introduced emoji-inspired bottles for its Pure Life portfolio as a way to encourage children to consume more water.

The range is available in 33cl bottles across the UK and the designs are based on four popular emoticons.

The company expects that the new emoji-inspired bottles will serve as a fun ‘Water Buddy’ to children and inspire them to stay hydrated.

Statistics indicate that 65% of children in the UK aged between five and 16 are not consuming enough of drinking water.

Nestlé Waters Category and Shopper Development head Silika Shellie said: “We hope that our fun and creative Nestlé Pure Life range will encourage children aged six plus to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’.

“We hope that our fun and creative Nestlé Pure Life range will encourage children aged six plus to drink more water”

“Bottled water is the fastest growing segment within the £7.3bn soft drinks category and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”

The company has also developed a new range of disruptive point of sale for UK retailers and wholesalers in order to help drive sales.

Emoji inspired bottles will be available throughout the year in the market and are expected to appeal family shoppers.

Nestlé launched Pure Life Super Hero bottles in 2016.