Nestlé USA introduces new RTD beverages

Nestlé USA has released new ready-to-drink (RTD) beverages Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte.

Nescafé Coffee Protein Smoothie is a plant-based beverage produced with Colombian Arabica coffee, oats and almond butter containing 15g of protein. It is available in Banana or Mocha variants.

The Nescafé Cold Whipped Latte beverage delivers a latte texture and is available in Coffee or French vanilla flavours.

Nescafé marketing director Leo Aizpuru said: “The new Nescafé Coffee Protein Smoothie and Nescafé Cold Whipped Latte are unique options for a high-quality coffee experience.

“Both products go above and beyond what is currently on shelves to deliver Nescafé’s trademark passion, expertise and technology to the ready-to-drink coffee category.”

The Nescafé Coffee Protein Smoothie is available for a suggested retail price (SRP) of $3.49, while Nescafé Cold Whipped Latte is sold for a suggested retail price of $2.49 across the US.

In March last year, Nestlé expanded its Azera coffee range in the UK and Ireland to include a new canned variant. Called the Nitro Latte, the offering is a milky coffee drink that is claimed to have a creamy taste.

Nestlé USA is part of Swiss company Nestlé. It registered sales of $9.7bn in 2017.

Last month, Nestlé opened a new 12,740m² coffee plant for its Bonjorno brand in Egypt with an investment of EGP250m ($14m). Featuring advanced coffee-making technologies, the plant’s eight production lines have a capacity of 14,000t, which is expected to reach 22,000-44,000t in the future.