Nestlé launches Starbucks by Nespresso in UK and Ireland

Global food and beverage company Nestlé has launched Starbucks by Nespresso coffee in the UK and Irish markets.

Starbucks by Nespresso features eight coffee blends, which include Blonde Espresso Roast, Colombia, House Blend, Pike Place, Sumatra, Caffe Verona, Espresso Roast and Decaf Espresso Roast.

The company noted that for the first time, its Nespresso’s aluminium capsule technology is available outside of its Nespresso business.

Nestlé UK and Ireland Beverages business head Neil Stephens said: “We are determined to bring high-quality coffee options to millions of more consumers.

“Our coffee portfolio now boasts three iconic brands: Nescafé, Nespresso and Starbucks and we are constantly exploring new ways to bring these much-loved brands to more people than ever before.

“Starbucks by Nespresso is a great example of our business focusing on coffee as a high growth area.”

Starbucks by Nespresso is 100% Arabica ethically sourced coffee and provides Starbucks signature roasts.

Nestlé has said that the product’s aluminium capsules can be infinitely recycled, as the previously used coffee grounds are made up of compostable material.

Beginning 2 September, Starbucks by Nespresso will be available at all major retailers across the UK and Ireland.

Last August, Nestlé completed a $7.15bn licensing deal with Starbucks granting the Swiss transnational food and drink company perpetual rights to market Starbucks’ consumer packaged goods and foodservice products worldwide.

Under the new partnership, the two companies will work together on Starbucks’ existing range of roast and ground coffee, in addition to instant and portioned coffee.