Molson Coors; Three Fold
Three Fold is available in three different flavours. Credit: Molson Coors Beverage Company.

Molson Coors Beverage Company is set to invest $7.7m (£5m) in its Three Fold hard seltzer range in the UK.

The company launched Three Fold in January and the latest investment is said to be the biggest made by the company for a new segment in the country.

Molson Coors brand manager Charlotte Revill said: “All the signs point to hard seltzers being the next drinks category to firmly establish itself in the UK.

“We expect its rapid growth in the US to be mirrored here and a major investment in our own product is to ensure that we and our customers are at the forefront of this quickly emerging category.”

With 4% alcohol by volume (ABV), Three Fold was launched by the company last year through the brand’s e-commerce site.

Three Fold is available in Red Berries, Tropical and Citrus flavours. All these flavours in the line-up are vegan, gluten-free and contain 93 calories per 330ml can.

It can now be purchased at Morrisons, off-license chain Bargain Booze and at the UK wholesaler Bestway.

Revill further added: “Three Fold was conceived with mainstream adult appeal in mind, taking recognisable flavour combinations, evolved with the lighter, fresher profile that hard seltzers offer.

“Consumer taste tests have been resoundingly positive, with our range preferred to an extensive competitor set and it’s incredibly exciting to see it on shelves at some of the UK’s best-known retailers.”

Last month, Molson Coors Beverage Company announced plans to boost hard seltzer production in Canada by 300% at full capacity with an investment of $82.6m (C$100m).