MindFull enters Canadian market

MindFull has released Vibe Organic Electrolyte Black Tea to the Canadian market.

Vibe is a natural, energy-boosting ready-to-drink (RTD) tea that blends minerals and electrolytes from artesian spring water with US Department of Agriculture (USDA) certified black tea and organic honey.

It contains 48mg of caffeine from organic black tea. Each 500ml Tetra Pak carton contains 20 calories and 1g of sugar.

MindFull is a functional and nutraceutical food and beverage company based in the US. It said that Vibe was crafted to enhance the natural flavour of black tea, and is currently available in mint, pomegranate, lemon and peach flavours.

The product is currently available online across Canada on Amazon.com and Well.ca. Availability will be increased later this year.

MindFull founder and CEO Matthew Jimenez said: “We believe VIBE is a product that captures and answers the needs of Canadians with their continued awareness for sustainability and wellness.

“VIBE reflects the belief that healthy living starts with self-care, but extends to include caring for the environment.

“We are thrilled to now be in Canada and share our organic tea for better vibes all around.”

Vibe Organic Electrolyte Black Tea showcases sustainability throughout its production process, including the use of organic, ethically sourced ingredients and unique packaging.

The product’s single-serve Tetra Pak cartons are made from 70% renewable materials, mostly comprising paperboard and plant-based plastic. The carton is also completely recyclable.

Flow Alkaline Spring Water founder and CEO Nicholas Reichenbach is the chairman of the board for MindFull. The company’s objective is to bring innovative food and beverage products to market that feature high-quality ingredients, sustainable packaging and ethical sourcing.

In 2019, the company launched GAIAM and Vibe in the US.