US-based beer brewing firm MillerCoors has launched its Two Hats brand with a line of fruit-flavoured light beers.

Claimed to be budget-friendly the designed for a new generation of drinkers, the brand’s flavour options include lime and pineapple.

Packaged in 16oz can of a four or six pack, the fruit-flavoured light beer comes with an alcohol content of 4.2% alcohol-by-volume (ABV).

Two Hats brand manager Justine Stauffer said: “We want to give 21 to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with.

“We want to give 21 to 24-year-old drinkers, who don’t consider beer to be great-tasting and affordable, an option they can get on board with.”

“As soon as people realise that a beer this good is about five dollars, their immediate reaction is, ‘Wait, what?’.”

The brand has collaborated with alumni from Chicago-based incubator programme The Remix Project, which aims to help brands connect with new customers.

Two Hats has focused on multi-media to share content across various social media platforms such as Facebook, College Humour and Instagram.

The brand offers its consumers to try the new drink through local sampling and custom events nationwide.

MillerCoors is the US business unit of the Molson Coors Brewing Company. It offers beers such as Leinenkugel’s Summer Shandy and Blue Moon Belgian White.

The brand offers beers and flavoured malt beverages, as well as ciders through its subsidiary Crispin Cider Company.