US-based brewing company MillerCoors is planning to launch its first hard seltzer brand, Vizzy, next year.

Produced using fermented cane sugar, Vizzy contains super-fruit acerola cherry, rich in antioxidant vitamin C.

MillerCoors portfolio and brand strategy director Dilini Fernando said: “It’s no secret that there’s been exponential growth in the hard seltzer category and we see a big opportunity in the space with innovation.

“We know we need to be making a really big move in this space; it’s critical for our growth. Rather than making incremental bets on innovation, we’re really trying to leapfrog trends.

“We think there’s a lot of room to play in this space with truly differentiated products and we know we have one with Vizzy.”

With 5% alcohol by volume (ABV), Vizzy will be available in black cherry lime, blueberry pomegranate, strawberry kiwi and pineapple mango flavours. The company claims that each variant will contain 100 calories and one gram of sugar.

Scheduled to launch in March next year, the company has invested millions of dollars for the development of its naturally gluten-free drink Vizzy.

MillerCoors innovation vice-president Sofia Colucci said: “It’s simply not enough as we think of the trajectory and the opportunity in this category.

“We need to do more and Vizzy is a key part of our plan to double-down on seltzers and come in with differentiated and consumer-relevant propositions. There’s nothing else like it.”

Vizzy hard seltzer will be available in 12-packs of 12-ounce cans, as well as single-flavour six-packs and single cans of Pineapple Mango.