Pernod Ricard-owned coconut rum brand Malibu has unveiled its two summer seasonal products in the UK; passion fruit rum in 70cl bottles and Piña Colada flavoured ready-to-drink (RTD) cans.

Malibu Passion Fruit was created in order to capitalise on the popularity of Porn Star Martinis in the UK; the flavour is already in circulation in the US alongside mango and tropical banana. It will replace pineapple, which was last year’s summer product, and will be sold in Tesco and Asda.

Pernod Ricard UK channel director for grocery Chris Shead said: “The launch of Malibu Passion Fruit is a game changer for cocktails at home, as it will not only simplify the process of making the Porn Star Martini, but will open up the brand to those who have previously shied away from its coconut flavour.”

Malibu Piña Colada RTD cans will replace Strawberry Kiwi and be sold only in Tesco initially. Other RTD Malibu products available in the UK are pineapple and cola.

The two seasonal product launches will be accompanied by advertising on social media, as well as in retail stores.

Malibu produces coconut rum in Barbados by blending traditional Caribbean rum with natural coconut flavours and pure cane sugar syrup made from unrefined brown sugar.

Pernod Ricard bought the brand in 2017. Diageo owned the product until 2002 when it sold it to Allied Domecq, which Pernod Ricard acquired in 2005 and thus inherited a number of brands including Malibu.

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