Lohr Distributing has agreed to introduce Eastside Distilling’s Redneck Riviera Whiskey in Missouri, US.

Under the agreement, Lohr will distribute the small batch whiskey through its standalone division Lohr Wine & Spirits.

Eastside Distilling chairman and CEO Grover Wickersham said: “Lohr Distributing Company has been a leading distributor of beer, wine and spirits in Missouri for more than 50 years and has a wealth of established relationships.

“Lohr Distributing Company has been a leading distributor of beer, wine and spirits in Missouri for more than 50 years.”

“We are pleased to work with Lohr and think they are the ideal launch partner to establish Redneck Riviera Whiskey in Missouri and get it on shelves as rapidly as possible. Lohr has a wealth of experience with the Missouri market, and they know their customers well.”

Lohr Wine & Spirits offers more than 1,250 brands of wine and 525 brands of spirits to all licensed accounts in Missouri.

Redneck Riviera Whiskey features a vanilla honey taste and offers a subtle finish. It was developed in collaboration with John Rich, a multi-platinum country-music artist.

In addition to Missouri, Redneck Riviera Whiskey is currently available in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida and North Carolina, as well as North and South Dakota, Oregon, Tennessee, Oklahoma, Nebraska and Kentucky.