Lipton launches UK’s first ever cold brew iced tea

Global consumer goods company Unilever is launching the UK’s cold brew tea bags made using real tea leaves under its Lipton ice tea brand.

Lipton’s Real Iced Tea range will feature a variety of flavours including Black Tea with Strawberry & Rhubarb and Green Tea with Mango & Vanilla.

The launch is supported by a £2m marketing investment including a campaign running from May to July 2019.

Unilever UK marketing director Fiachra Moloney told Grocery Trader: “ Over the past few years we’ve seen a real explosion in Brits’ love of iced tea, with sales out-of-home growing double digits. Cold-serve teabags have emerged that offer convenience, but we noticed that something was missing – there was not tea!

“We are therefore proudly introducing a fast-brewing, authentic cold brew that taps into our nation’s love of tea and gives shoppers a revolutionary, thirst-quenching and all-natural way to enjoy their favourite beverage.”

Real Iced Tea will come in packs of 15 individually wrapped, plastic-free biodegradable teabags.