Labatt Brewing Company has opened its first brewery in Buffalo, New York, US.

Knows as Labatt Brew House, the 3,000ft2 brewery features a ten-barrel, four-vessel brew system and a 400ft2 tasting room that provides visitors with views of the entire brewing process.

The facility also has a brewmaster to monitor production and experimentation of all the drinks served in the tasting room.

Labatt Brewing Company intends to use the space to directly obtain feedback from clients on its own products and four additional imported beers.

The company’s US brand manager Rob Hertenstein said: “The Labatt Brew House brings a new way of brewing beer to Labatt USA.

“For the first time, we have a destination where we develop beer alongside our most passionate consumers. We’ve worked hard to give them a unique experience of seeing, smelling and learning more about the brewing process.

“For the first time, we have a destination where we develop beer alongside our most passionate consumers.”

“With customers tasting each beer directly from our brite tanks and sharing their feedback, the next big Labatt beer will come from a US brewery.”

The new brewery will also feature a restaurant called The Draft Room, which will be operated by Pegula Sports and Entertainment (PSE).

PSE’s chief operating officer Bruce Popko said: “The Draft Room and Labatt Brew House create another unique attraction that will draw new people to Buffalo, New York.

“Terry and Kim Pegula have made another lasting impact on downtown Buffalo with this privately-financed project that will greatly complement KeyBank Center, Harborcenter and the tremendous improvements we’ve seen at Canalside. Their commitment continues to help transform our city.”

Labatt Brew House and The Draft Room are part of Labatt House, a $20m redevelopment project that has been financed by Buffalo Bills and Sabres owners Terry and Kim Pegula.