Kraft Heinz to launch new non-alcoholic coffee range

US-based company Kraft Heinz will partner with Diageo’s cream liqueur brand Baileys to launch ready-to-drink (RTD) cold brew in cans.

Additionally, the launch includes Baileys Roast & Ground Coffee bags and K-Cup pods.

Diageo senior licensing manager Declan Hassett said: “Baileys is not only the world’s #1 cream liqueur – it’s also one of the most desired adult treats.

“From ice-cream to chocolates, we’ve extended the brand into new indulgent categories but there is nothing closer to the brand than a flavourful cup of coffee.

“With this partnership, now all adults can treat themselves with the perfect cup of BAILEYS Ready-to-drink coffee in a can.”

Baileys RTD cold brew coffee range will be available for purchase in Irish Cream and Salted Caramel flavours.

The company added that it intends to add more flavours to the line-up next year.

Furthermore, roasted coffee bags and k-cup pods will be available in two flavours, Irish Cream and Chocolate Cherry.

The RTD cold brew coffee will be available for a suggested retail price (SRP) of $2.39, while the roasted coffee bags and k-cup pods will be available for an SRP of $7.99.

Kraft Heinz Coffee senior associate brand manager Tina Bletnitsky said: “We’re excited to bring Baileys to the coffee aisle in non-alcoholic everyday formats.

“Consumers have been adding Baileys Irish Cream to their coffee for years, so this partnership is a natural fit for those looking for a delicious coffee experience.”

Baileys RTD cold brew cans are now available at mass merchandise and on popular e-commerce sites.