Koios Beverage to begin production on functional Fit Soda line

Canadian functional beverage company Koios Beverage has said that it will begin production on its functional Fit Soda line from April.

The company noted it’s the Fit Soda line will have no sugar and electrolytes will be made naturally, as well as infused with branched-chain amino acids (BCAAs).

Koios Beverage CEO Chris Miller said: “We are incredibly excited to finally be releasing Fit Soda to the public. It has been a multiyear project, and it allows us to take advantage of a paradigm shift happening in the natural and organic food space.

“Our own experience and analysis show that consumers are demanding healthy clean label products that also allow you to indulge simultaneously. With millennials driving trends, including food, we believe this product will resonate with fitness enthusiasts and millennials.”

The Fit Soda line, which is the second phase of the Koios product launch that started in early 2018, is generally focused more on physical well-being, featuring blends which provide high levels of nutrients, amino acids, and electrolytes.

Apart from the production launch, Koios said that it will release two new flavours to accompany its existing flavours, Orange Creamsicle, and Root Beer Vanilla Float.

Miller further added: “The reaction from buyers and the market has been tremendous.  We anticipate Fit Soda penetrating 80% of our retail footprint within the first 120 days of being available.

“It allows us to add value to our existing partners and customers without ancillary marketing.”

Koios Beverage started pre-selling Fit Soda at its announcement in September 2018. It is planning to release two new Fit Soda flavours, black cherry cola, and sparkling citrus in the third quarter of 2019.