John Drew Brands signs deal with Horizon Beverage Group

John Drew Brands has signed a new deal with Horizon Beverage Group for distributing its products in Massachusetts and Rhode Island, US.

Established in 2015 by Jonathan Drew, John Drew Brand’s portfolio is comprised of three spirits products that include Brixton Mash Destroyer, Dove Tale Rum, and John Drew Rye.

John Drew Brands president Nancy Berkowitz said: “We feel this is a positive and exciting step in the distribution of John Drew Brands in Massachusetts and Rhode Island.

“Having a partner like Horizon Beverage allows us to offer our premium brands to on and off-premise accounts looking for products that break from the norm and taste good!”

Brixton Mash Destroyer is a combination of Kentucky Bourbon and Florida Rum. It will be available for a suggested retail price (SRP) of $39.99 for a 750ml bottle.

Dove Tale Rum has a sweet taste due to its Florida Everglades origin Black Strap Refiners Grade Molasses that is distilled carefully and then aged in bourbon barrels. This product will be offered for a standard retail price (SRP) of $34.99 for a 750ml bottle.

The company noted that its John Drew Rye Whiskey has been distilled in Canada and aged in Toasted Oak Barrels for four years, to offer a flavour caramel, clove, vanilla, honey, oak and orange peel. It is available for an SRP of $49.99 for a 750ml bottle.

Horizon Beverage Group principal and managing director Doug Epstein said: “From innovative liquids to dramatic marketing concepts that connect with consumers and their lifestyles, JD brands is fulfilling the beverage needs of tomorrow’s consumers.

“We are honoured that JD has chosen to partner with Horizon Beverage to reach the full potential of his brands. This is an amazing opportunity for both companies and will add high margin value to the consumers in this sophisticated beverage marketplace.”