Brown-Forman’s has launched Jack Daniel’s No. 27 Gold Tennessee whiskey in the US.

First released as a travel retail exclusive item and select markets in Asia, the whiskey is claimed to have been matured in new charred American white oak barrels at Jack Daniel Distillery.

Jack Daniel’s master distiller Jeff Arnett said: “Jack Daniel’s No. 27 Gold pays homage to our distillery’s golden rule of, ‘Every day we make it, we’ll make it the best we can.’

“The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste.”

“The natural amber hue, along with a scent of toasted oak and honey, offer an intricate texture and taste, making this whiskey a very distinct and luxury product.”

Claimed to be a luxury expression of Jack Daniel’s Old No. 7 Tennessee Whiskey, Jack Daniel’s No. 27 Gold Tennessee Whiskey is a double-barreled and double-mellowed spirit that offers a fusion of warm maple and toasted oak to create a refined finish.

After determining that the expression is fully matured, it is removed from the barrelhouse and the whiskey is placed into maple wood barrels. The final step involves second-time charcoal mellowing before being bottled.

Jack Daniel’s No. 27 Gold Tennessee whiskey is now available across the US market for a suggested retail price (SRP) of $99.99.

In August last year, Jack Daniel’s Distillery expanded its portfolio with the launch of 100-proof Tennessee whiskey Bottled-in-Bond.