Brown-Forman’s Jack Daniel’s Distillery has launched Legacy Edition 2.

The Legacy Edition range offers limited-edition variations of Jack Daniel’s black label beverages used throughout the company’s more than 150-year history.

Master distiller Jeff Arnett said: “Everyone recognises Jack’s trademark black label, but very few realise that the Jack Daniel’s label has undergone many variations over the years, most of which looked very different from the one we know today.

“Very few people realise that the Jack Daniel’s label has undergone many variations over the years.”

“This second release in our Legacy Edition series is not only an ode to one of Jack’s first black labels but also a symbolic celebration of our enduring spirit and commitment to a single great whiskey recipe for more than 150 years.”

Marking the introduction of the first black colour palette, Legacy Edition 2’s label features a rope, an anchor and three stars in honour of the distillery’s home state of Tennessee.

Legacy Edition 2’s label has drawn inspiration from the historical label’s design. The beverage will be available for a limited time period across the US, as well as in select global markets.

Last month, Brown-Forman’s launched Jack Daniel’s No. 27 Gold Tennessee whiskey in the US. First released as a travel retail exclusive item, the whiskey is claimed to have been matured in charred American white oak barrels at Jack Daniel’s Distillery.

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