Ithaca Beer to launch Brew York in New York state

US-based Ithaca Beer is launching New York state’s first commercially produced beer.

The new product is called Brew York and it is a pale ale, which will be available across the state in bottles and draft from 15 May this year.

The beer is made with ingredients sourced from the local farms in order to showcase the state’s high-quality agricultural products; 70% of the barley and 100% of the hops used to produce Brew York were grown in New York state.

Ithaca Beer’s investment in the new product will also support Southern Tier Soaring, which is the region’s strategic plan aimed at revitalising communities and strengthening regional economic growth.

New York Governor Andrew Cuomo said: “New York continues to set the bar for new and innovative craft beverages, and by encouraging collaboration with local farms and the use of Empire State-grown crops, we have created a win-win situation.

“Ithaca Beer’s new offering is a testament to the growth of this exciting industry that also boosts our agricultural and tourism economies in the Southern Tier and across New York.”

Ithaca Beer Company president Dan Mitchell said: “The release of Brew York has been in the making for more than a decade. In 2004, we introduced an all New York State hopped Double IPA while working on getting the Northeast Hop Alliance off the ground.

“We spent significant time in front of state legislators requesting support to bring back the once thriving New York State hop industry, and working closely with Farm Bureau to raise awareness and funds.

“It’s been a huge boost for those of us working on projects like this to have Governor Cuomo behind us. When I first began working on Ithaca Beer, there was definitely some support, but the Governor has created incredible awareness about all the great food and beer produced in New York State and for all the farmers who support our local efforts.”