Alpro, the Belgian-based producer of non-genetically modified, soya-based food and drink, has unveiled a range of dairy-free ready-to-drink chilled coffee products, Alpro Caffè.

Alpro Caffè is available in one litre cartons and in two flavours: coffee and soya caramel and coffee and hazelnut. The base ingredients are Rainforest Alliance certified coffee beans and soya milk.

The brand claims the product contains 30% less sugar than other ready-to-drink caffè latte products. It is also a source of protein and calcium.

Alpro UK and Ireland head of marketing, Vicky Upton, said: “Using our 35 years of experience in plant-based, we have found the perfect way to blend some of our popular plant-based ingredients with sustainably sourced coffee.”

She continued: “Offering another great way to discover Alpro and plant-based, Alpro Caffè will provide consumers with the opportunity to enjoy chilled, plant-based coffee while indulging in ‘me moments’ at home, taking time out at work or simply sharing with friends. We are confident this new range will be a great hit with existing Alpro shoppers, as well as the growing number of people who are looking for plant-based inspiration throughout the store.”

Alpro is following other brands in formulating dairy-free cold coffee products in an attempt to further tap into the large free-from market, which is expected to be worth £1 billion in 2018. Califia Farms launched its cold brew coffee products in the UK in March 2017. Califia Farms’ range now includes different types of coffee, such as espresso, filter and triple shot, mixed with almond milk. Jimmy’s announced their range of iced coffee in May 2017. One of its four products is dairy-free; it contains oat milk.

Alpro Caffè is available now in Sainsbury’s and will be available in other retailers in February.

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