Ignite Beverages, a subsidiary of Ignite International Brands, has expanded its beverage portfolio with vodka addition.

Ignite Vodka is gluten-free, a blend produced using corn and high-quality ingredients.

The company’s international brands president Curtis Heffernan said: “We’ve been hard at work perfecting our products for our consumers, and with the introduction of vodka, we’re continuing to push the envelope and disrupt the beverage category with our premium quality products.

“We’re excited to add vodka to our portfolio of premium products and introduce a spirit that meets the high industry standards the IGNITE brand is known for.”

Produced in New York, the variant will be available across the US, in locations including speciality retail, grocery and convenience.

The vodka is an addition to the Ignite Beverages line, which currently includes IGNITE’s alkaline PH9 water.

Ignite International Brands launched Ignite Beverages last month as its new division.

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It focuses on the development and distribution of premium beverages across multiple categories.

During the launch of its new division, Heffernan said: “We’ve set out to be both innovative and disruptive in the beverage category with a diverse offering of premium beverages like nothing that’s ever been done before.

“We’re excited to enter a new market segment and deliver our customers new best-in-class IGNITE products that will help them improve their performance, enjoyment, and hydration.”

The division focuses on introducing a wide range of beverages to the market.

Going further, the Canadian firm intends to establish its presence in the US, Canada, Mexico, as well as the UK and other overseas markets, through multiple product platforms.