Italian Food & Beverage (IFBC) and ID Beverage Group have entered a new joint venture (JV) called IFBC-HUB-USA.

The new JV will import and distribute IFBC’s US-exclusive HUB products, which include HUB Energy Drink and canned wines.

Established in 2009 by CEO Pietro Romani, ID Beverage Group imports and distributes wines from countries such as Italy and Argentina. The company also provides private-label wines and its customer base includes restaurants, nightclubs, liquor stores and wine shops.

“Over the years, IFBC has proved itself quite competent in penetrating speciality markets in Italy, Singapore and the US.”

IFBC chairman and CEO Dino Luzzi said: “I cannot adequately express my complete satisfaction with this joint venture insofar as Pietro Romani and I bring complementary skills to the table.

“Over the years, IFBC has proved itself quite competent in penetrating speciality markets in Italy, Singapore and the US. This core competency dovetails perfectly with ID Beverage’s ability to master relationships with producers and customers throughout the US.

“In fact, ID Beverage is already in the process of utilising its valuable channels of distribution to market the HUB Energy Drink. This will continue until sometime in 2019 when these same channels will be used for the sale of the canned wines as well.”

In addition, Romani will support the new JV by offering his expertise in warehousing, logistics, transportation, administration and finance.