US-based beverage company Iconic Brands has begun shipments of Bella Sprizz, including Classic and Elderflower-flavoured aperitifs.

The new range of both alcoholic and non-alcoholic aperitifs was first launched at the WSWA National Convention in Las Vegas, US. It will now be released in New York, Illinois and Nevada.

Iconic Brands intends to further release its products across the entire US market at a later stage.

Iconic Brands founder Richard DeCicco said: “The launch of our new line of aperitifs is very exciting and another step in the development of our company. I feel the Bella Sprizz line will be a great value to our customers and introduce a whole new group of consumers to the aperitif, sprizz and spritz category.”

“I feel the Bella Sprizz line will be a great value to our customers and introduce a whole new group of consumers to the aperitif, sprizz and spritz category.”

The Bella Sprizz Aperitifs line-up comprises Classic and Elderflower varieties, which will be imported directly from Italy.

Consumers in New York, Connecticut and Nevada can purchase Bella Sprizz Aperitifs at Total Wine and More stores, as well as at all Uncle Giuseppe’s Marketplace locations.

Iconic Brands’ offerings include Bivi Vodka and Bellissima Prosecco. With the latest launch, the company aims to become a major player in the growing aperitif market.

Following the announcement, Iconic Brands launched its first outdoor advertisement and is actively expanding the programme in key markets across the US.

Iconic Brands markets and places products into national distribution through industry relationships.