Bottled spring water brand Icelandic Glacial has collaborated with Coca-Cola European Partners (CCEP) to expand its distribution in Iceland.

Under the partnership, CCEP will distribute and sell Icelandic Glacial´s products alongside its existing portfolio of beverages in the Icelandic region.

Icelandic Glacial chairman and co-founder Jon Olafsson said: “We’re very excited to be working with CCEP. We’ve made significant efforts to grow the Icelandic Glacial brand globally and are pleased to now be able to expand our reach at our home base.”

Said to contain a naturally low mineral content and alkaline pH of 8.4, the brand is currently available in 24 countries globally.

It is sourced and bottled at Iceland’s Ölfus spring. Icelandic Glacial’s alkaline spring water is claimed to be pure and naturally filtered.

“We are proud to list a carbon-neutral brand in our portfolio, which supports our This is Forward sustainability strategy extremely well.”

CCEP Iceland country director Carlos Cruz said: “With the growing number of tourists in Iceland, we see a huge opportunity to add premium spring water to our portfolio to better serve our customers and be better equipped to offer solutions to consumers, especially in HORECA and tourist outlets.

“Also, we are proud to list a carbon-neutral brand in our portfolio, which supports our This is Forward sustainability strategy extremely well.”

Icelandic Glacial claims to use renewable energy to fuel its production. In addition, its packaging is fully recyclable, the firm has sustainable shipping methods, and it maintains a net zero carbon footprint.

European consumer packaged goods company CCEP produces, distributes and markets a range of non-alcoholic ready-to-drink (RTD) beverages.

The firm serves more than 300 million consumers across Western Europe, including Andorra, Belgium, France, Germany, the UK, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden.