Molson Coors company Hop Valley Brewing has launched its unique India pale ale (IPA) portfolio across the North American market.

The company expanded the footprint of its Bubble Stash IPA and Hop Valley Stash Pack in six and 12-packs, respectively.

Hop Valley president Adrian Benkonvich said: “The reception from distributors has been strong. Orders are exceeding expectations and feedback from test markets on our 19.2oz package has been fantastic.

“We knew going into this that we had a difficult road ahead of us, as the distributor network has a vast craft portfolio. However, as we executed several taste-and-learn events across the country, the response has been overwhelmingly positive.

“We’re excited that distributors are seeing the power of our Stash series and the diversity that it provides for their portfolios.”

Hop Valley’s Bubble Stash will compete with IPAs offered by companies such as Lagunitas, New Belgium, Sierra Nevada and Anheuser-Busch’s Goose Island and Elysian.

Since 2016, Hop Valley has been part of Molson Coors’ Tenth and Blake craft division.

Hop Valley co-founder and sales and marketing vice-president Walter Macbeth said: “We’re super stoked. To take the psychedelic funhouse on the road has been an absolute dream for us for many, many moons. We can’t wait for people to try the magic of Stash.

“The diversity that our liquid, branding and packaging provide our distributors is absolutely amazing. Our innovative IPAs provide a true point of difference to go out and win in the IPA space.”

To support the national launch, the company has also introduced IBU-O-Meter, an online tool that uses machine learning to measure bitterness on the internet for legal-age drinkers.