hint flavoured water
Hint produces fruit-flavoured still water. Credit: Karoline Stk on Unsplash.

Still fruit-flavoured water maker Hint has secured an investment of $25m in Series D funding round to support the company’s growth.

Springboard Growth Capital (SGC) led the investment round, which included other participants such as Philippe Laffont, Linnea Roberts’ Gingerbread Capital and Emiliano Román’s Medina Heights Capital Partners.

Hint founder and CEO Kara Goldin said: “Hint helps people fall in love with water, so they can lead healthier lives. Since our earliest products 15 years ago, fans of Hint have raved about how we stay true to the fruit and don’t use any sugar or sweeteners.

“They obsess over the fact that our watermelon water really tastes like watermelon and our blackberry water really tastes like blackberries. Now, many of our long-time fans have invested in helping us bring Hint to new consumers across this country.

“I’m so proud to have SGC, Philippe, Linnea and Emiliano on our dream team of investors, which includes Verlinvest, John Legend, Roc Nation, and Broadway Angels, as well as many of Hint’s earliest fans, employees, and bottlers.”

The company noted that it will be using the investment to fund the company’s growth in the online market, as well as at retail locations across the country.

Currently, Hint’s flavoured water products are available at more than 30,000 brick-and-mortar stores in the US and are available across the grocery, mass and warehouse club channels.

SGC co-founder and managing partner Amy Wildstein said: “We are thrilled to build on our partnership with Kara, who is the visionary, purpose-driven founder of Hint. With Hint, we’ve found a brand that has successfully challenged the status quo to create a dynamic beverage category for the increasingly health-conscious consumer.

“Hint’s strong platform of both online and retail distribution has proven to be a tremendous asset – especially in the current environment – and my partners and I are pleased to continue to support the brand, Kara, and her team through Hint’s next phase of growth.”