Hi-Spirits to distribute tequila made with blue agave in UK

UK-based company Hi-Spirits has agreed to distribute Sazerac-owned Corazón Tequila made with blue agave to the on-trade and off-trade markets.

With 40% alcohol by volume, the Corazón range will be available in a customised bottle with a cork cap.

The range includes Corazón Blanco, Corazón Reposado, Corazón Añejo, and Corazón Extra Añejo, which are made from 100% blue agave sourced from the Highlands of Jalisco.

The products will be added to other Sazerac-owned brands in the Hi-Spirits portfolio which includes Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey.

Corazón was produced at the Casa San Matias Distillery, which is one of the few family-owned agave estates and distilleries in Los Altos de Jalisco, Mexico.

Hi-Spirits managing director Dan Bolton said: “Quite simply, Casa San Matias is currently distilling the finest tequilas in the world, and we’re delighted to be adding Corazón to our portfolio of brands.

“Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception.

“We want to engage the growing number of knowledgeable consumers who enjoy cocktails both when they’re out to eat and drink, and at home, and who appreciate spirits with authenticity and provenance, as we’ve seen with the craft gin boom.”

Hi-Spirits noted that its tequila products will target a demographic of 25 to 35-year-old cocktail drinkers and spirits explorers for its Corazón range.