Harvest Hill Beverage Company’s Juicy Juice brand has launched a new reduced-sugar, organic juice product.

The new Juicy Juice Splashers Organic is said to contain 50% less sugar than previous recipes. It offers a blend of organic fruit juice and filtered water in Fruit Punch, Berry Lemonade and Tropical Twist flavours.

Harvest Hill Beverage Company’s chief marketing officer Ilene Bergenfeld said: “As a brand committed to delivering products parents can feel good about and kids love, we are excited to offer families a wider array of organic juice beverage options.

“These Juicy Juice organic products are available at a great value where parents already shop, making better-for-you beverages more accessible for all families.”

“Juicy Juice products are available in single-serve and multi-serve formats.”

Juicy Juice Splashers Organic is claimed to provide 100% recommended daily intake (RDI) of Vitamin C in every 6oz single-serve pouch, and is free from high-fructose corn syrup and artificial sweeteners.

Splashers Organic will join the brands’ existing juice line, which includes Juicy Juice 100% Juice, Juicy Juice Fruitifuls Organics, and Juicy Juice Organics.

Juicy Juice products are available in single-serve and multi-serve formats to the retail and foodservice channels.

A recent Organic Trade Association survey found that millennial parents are currently the largest segment of organic shoppers in the US.