US-based wine wholesale and distributor Guarachi Wine Partners has acquired pinot noir brand Parker Station from Fess Parker Winery.

Guarachi Wine Partners plans to represent and support the brand by using its experienced sales team and national distribution network.

The company aims to enhance brand awareness and overall volume.

Guarachi Wine Partners’ founder Alex Guarachi said: “Our domestic portfolio now features Guarachi Family Wines, a high-end luxury label sourced from micro-lots within Estate vineyards in Napa and Sonoma, and a gathering of high-quality wine brands at reasonable prices, including Black Ink, tenshǝn, Surf/Swim and BACON.

“We feel a return to our core identity by focusing on our higher-end and single-vineyard wines is the best path forward for the family.”

“Parker Station is the perfect addition and fits a niche for our portfolio with its great price-point pinot noir and drinkability that consumers are looking for.

“Part of the future plan for the brand is to extend the line to include cabernet sauvignon and chardonnay.”

Under the deal, Fess Parker Winery has agreed to produce Parker Station for a period of five years. Sorry, there are no polls available at the moment.

Fess Parker Winery & Vineyard president Tim Snider said: “As we enter our thirtieth year as a family owned and operated winery here in Santa Barbara County, we feel a return to our core identity by focusing on our higher-end and single-vineyard wines is the best path forward for the family.

“Connecting with Alex Guarachi about his vision to grow the Parker Station label is a mutually beneficial opportunity, and we know the brand will continue to flourish as part of their portfolio, which represents the richness and diversity of the global wine world.”