New packaging of the ready-to-serve collection. Credit: Quintessential Brands Group.

Quintessential Brands’ Greenall’s has unveiled new packaging for its ready-to-serve (RTS) gin collection.

Called The Perfect Mix, Greenall’s line-up comprises Gin & Tonic, Gin & Diet Tonic, Gin & Sicilian Lemon, Gin & Pink Grapefruit, and Wild Berry Gin & Tonic variants.

Featuring artistic illustrations of key botanicals and flavours, the new packaging is designed to stand out on shelf.

Greenall’s Gin international marketing director Rob Curteis said: “Greenall’s is the original pioneer of great quality gin with more than 250 years of heritage.

“With our more premium look, we’re confident that the Greenall’s Perfect Mix Collection is going to be a big hit for gin lovers across the world.”

“Today, our passionate and dedicated team of craftsmen and women continue to craft modern flavour combinations which are key to increasing market share in RTS.

“We have already seen great sales and awards success with Greenall’s Sicilian Lemon and Greenall’s Pink Grapefruit, so with our more premium look we’re confident that the Greenall’s Perfect Mix Collection is going to be a big hit for gin lovers across the world.”

With gin driving 71% of total RTS drinks sales in the UK, Greenall’s anticipates that its new range of flavours will help the brand attract new consumers to the category.

The new range also provides gin drinkers with new flavours and combinations for gin mixers, which is expected to help drive growth and distribution in the gin RTS market.

The new range will be available in supermarkets across the country from next month for £1.80.