UK-based Greenall’s has globally launched new flavoured liqueurs Green Apple & Hibiscus and Blood Orange, Fig & Ginger.

The range has been created by Master Distiller Joanne Moore at the G&J Greenall’s distillery located in Warrington, UK.

Greenall’s Gin international marketing director Rob Curteis said: “As the original handcrafted British gin first created in 1761, Greenall’s is the original pioneer of high-quality gin. Had Greenall’s never been made, it’s quite possible the gin category wouldn’t be the success it is today.

“Innovation is key to bringing new consumers into the category.”

“A pioneer never rests on their laurels though, innovation is key to bringing new consumers into the category and with our long-standing reputation as the original handcrafted British gin, we are excited to be introducing a whole new audience to quality gin with Greenall’s Gin Liqueurs.”

Greenall’s Gin Liqueurs will be sold exclusively through World Duty Free stores before being made available to other domestic markets from August this year.

Greenall’s Green Apple & Hibiscus and Greenall’s Blood Orange, Fig & Ginger will be available in a new 50cl bottle in order to appeal to new gin drinkers.

Both gin variants will have 20% alcohol by volume (ABV) and a recommended retail price of £18.50.

Greenall’s Master Distiller Joanne Moore said: “It was important to me that with these new Greenall’s Gin Liqueurs, we gave consumers who are new to gin a great first experience to whet their appetite, giving them a taste of gin, but softening it with a lower ABV and appealing complimentary flavours.”