Gordon’s
Gordon’s low-alcohol gin and tonic cocktails were initially launched at supermarkets and other off-trade locations. Credit: Jez Timms on Unsplash.

Gordon’s has launched two low-alcohol gin and tonic cocktails in UK bars and pubs.

The products were initially launched in supermarkets and other off-trade locations in June.

The two pre-mixed drinks will be available in lime and grapefruit flavours. They will contain less than 0.5% alcohol-by-volume (ABV) and 68 calories per serving.

“With the non-alcohol category in 22.2% category growth, we are confident that this premium low-alcohol offering will provide a great sales opportunity.”

Diageo’s innovation commercialisation manager Hywel Evans said: “We know there is a credible opportunity for branded spirits within the low and non-alcohol category, where consumers are increasingly searching for viable alternatives during those social occasions when they choose not to drink or want to moderate their alcohol intake.

“With the non-alcohol category in 22.2% category growth, we are confident that this premium low-alcohol offering will provide a great sales opportunity for licensees, particularly when many consumers are looking for low and no alcohol alternatives in the new year.”

The two expressions will be available for a recommended retail price (RRP) of £3.89 per 250ml glass bottle.

Last month, a new study commissioned by Carlsberg UK found that more than half of UK consumers believe that low or no-alcohol beer is becoming more socially acceptable.

Carried out by OnePoll, the study found that 59% of respondents consumed low or no-alcohol drinks, while 52% agreed that such beverages have become more socially acceptable in the last year or two.